Happenings at 4.0 Cellars

Spring Has Sprung!
The other day I was serving wine from our patio bar, enjoying chatting with customers and coworkers, and regretting that I’d worn a sweater. As I watched people saunter by, glasses in hand, wearing shorts and sleeveless dresses, I realized that it was the actual first day of spring…and that I had once again underestimated the ability of temperatures in Texas to swing from 45 degrees to 75 degrees in a matter of, well, minutes. Continue »

New Year, New Wine Club Sundays!
As I’ve written about previously in these “Scoops,” 2020 asked us all to be flexible, think creatively, and accept change. Some of these lessons were definitely harder to learn than others, but I’d like to think that we’re all better for having learned them (or for at least trying to learn them). And if you’re like me, you came into 2021 hoping for a little calm and perhaps even predictability. So far, neither of these has panned out. In fact, perhaps 2020 was just prepping us for early 2021. Continue »

Wine and Football: An Unlikely, but Must-Try, Match
The Super Bowl is coming up on February 7, and sadly, as usual, my team won’t be in it. Raised an Oilers fan (Luv Ya’, Blue!) and relegated to being a Texans fan when my team moved to Tennessee, I’m used to losing. Well actually, I’m used to watching my team look good for about five games and then losing. Continue »

Our First TWC Blending Session Is in the Books!
Ten years ago, if you’d told me that I’d be pouring wine in a Texas wine tasting room, I would have laughed. It just wasn’t on my radar back then. And if you’d then told me that I’d actually be making wine, I would have considered you nuts. But that’s exactly what I found myself doing just this morning. Continue »

The Year in Review
Whew. Well, that was a strange one. This past year reminds me of a horseback ride I took several years ago through a national forest in northern New Mexico. Things started out just fine, even a little boring, but by the end, I was just glad to get off the horse in one piece. Continue »

What’s in a Name?
As a former English teacher, I spent many weeks each year exposing my adolescent students to the joys of Shakespeare. I’m not going to lie: This sometimes took some serious educational acrobatics on my part. While I prefer Hamlet and Julius Caesar, Romeo and Juliet was more accessible to most of my students. They could relate to it on a teenage love level. Plus, I could show them the Leonardo DiCaprio movie version of it. That made everything better. Continue »

Celebrating the Most Wonderful Time of the Year
It’s safe to say that not one of us would choose to live through 2020 a second time. Once was certainly more than enough. Despite the challenges that this year has presented, here at 4.0, we’re choosing to end the year on a high note because we know that we still have much to celebrate, including our tasty wines, our fabulous club members and customers, and our fun teammates. Continue »

Sharing Our Plenty
Six months ago, it would have been impossible to imagine the energy we’re feeling at 4.0 Cellars these days. At that time, we’d been closed down for a few weeks and were trying to find ways to open safely and according to TABC and state guidelines. We were getting creative, testing e-commerce strategies, making use of online platforms to connect with our members and customers, and generally, finding ways to stay busy. Continue »

Now We Really Can Rosé All Day!
My husband and I have spent many hours in the past two months poring over interior design and furniture websites. While I’m certainly no designer and my husband surely would prefer to spend his time doing many other things, lately we’ve both felt compelled to change our home environment. Continue »

Wining and Dining Our Way Into Fall
If you read my posts, then you know that that I prefer some of our 4.0 events over others. Basically, if an event involves dogs and/or food, then I’m all in…because wine is already assumed. Though it lacks dogs, Wine & Dine remains one of my favorites. Continue »
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