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Happenings at 4.0 Cellars

4.0 Insider
 
September 18, 2019 | 4.0 Insider

The Texas Cheese and Wine Experience (or Fun in the Board Room!)

I genuinely enjoy many things about my job at 4.0: getting to know new customers, chatting with club members, working alongside my colleagues (many of whom I call “friend”), serving at special events, and learning about and tasting a wide assortment of Texas wines. But one of my favorite “tasks” at 4.0 is leading cheese and wine pairings. While Carl leads most of these pairings on Saturdays, I (and the other Leads) get to step into that role on weekdays and when Carl is away. And let me tell you, there’s rarely a dull moment during a pairing.  Continue »

4.0 Insider
 
September 4, 2019 | 4.0 Insider

When Leaders and Wine Collide

For those of you involved in some way with the Fredericksburg Chamber of Commerce, the Leadership Gillespie County (LGC) program will be familiar. This annual, community-based program gives citizens of Fredericksburg and Gillespie County a chance to network and learn about, among other things, local industries, schools, government, and non-profits. Since its inception, LGC has graduated over 500 people. At its root, it’s a breeding ground for our future leaders.  Continue »

4.0 Insider
 
August 21, 2019 | 4.0 Insider

Let the Wining and Dining Begin! (on September 21st)

I love all of our events at 4.0: Wine Club Sundays, Brunch and Learn, Wine and Dine Showcase, Howl-o-Ween and Wine, Wags and Wine…we’ve got lots. But there’s one event in particular that I insist on working each year: our annual Wine Club Winemaker Dinner.  Continue »

4.0 Insider
 
August 7, 2019 | 4.0 Insider

Summer's End at the Cellar

While August is a busy time for many, you might be surprised to learn that it’s a relatively calm time in our tasting room. But really, it’s the calm before the storm…also known as fall here in the Texas wine country, our busiest time of year.  Continue »

4.0 Insider
 
July 24, 2019 | 4.0 Insider

Never a Glass Unpolished

While most of our customers picture us standing behind a bar, there’s a place in the tasting room where we each spend a good amount of our 4.0 time: the polishing place. This is where we make sure that the glasses we hand to our customers are streak and spot free. And we have a whole system in place to ensure clean glasses.  Continue »

4.0 Insider
 
July 10, 2019 | 4.0 Insider

Our People Get Out and About in the Community, Too

In my last post, I wrote about the ways that 4.0 Cellars supports the community and my surprise at how far that support extends beyond the Hill Country. As I wrote that post, I wondered about my colleagues’ work in their own communities. So, I asked them. Turns out that our 4.0 staff is involved in our communities in some pretty amazing ways.  Continue »

4.0 Insider
 
June 26, 2019 | 4.0 Insider

4.0 in Our Community…and Beyond!

The first time I set foot on the 4.0 property was back in July 2014. A friend invited my husband and me to attend a party at the Cellars. It turned out that the party was actually a fundraiser. After a lengthy battle with cancer, the wife of local musician (and 4.0 regular) Lonnie Lett had passed away, and 4.0 was hosting a benefit to raise money to help Lonnie cover her medical expenses. It was a warm day, and I recall enjoying a selection of white wines. The place was packed. A couple of weeks later I called 4.0 GM Jesse Barter and asked if I could interview for a position in the tasting room. The rest is history (for me, anyway).  Continue »

4.0 Insider
 
June 12, 2019 | 4.0 Insider

We’re Happiest When We’re Fed

Working weekends at 4.0 can mean some long days. Many of us arrive at 9:30, and we’re often there until 7:00 or even later. And while we’re there, we’re on the move, serving customers, stocking wines and other merchandise, and generally running from one place to another. All of this activity means that we can get quite hungry while we're here.  Continue »

4.0 Insider
 
May 30, 2019 | 4.0 Insider

4 Out of 5 Servers Agree… (or the Second Installment of Our “Meet Your Servers” Series)

When I first joined the 4.0 team 4 years and 10 months ago, we were a pretty small group. Since then, we’ve added many new team members and have said goodbye to a few others. Recently, I gave my teammates a survey to find out a little more about them, and as of survey time, we range in length of time at 4.0 from 2 months to 5 years and 7 months. Given the rate at which folks in the service industry tend to move around, it’s pretty astonishing how long many of us have been here. And the results of my informal survey clarify the primary reason that so many of are still around (and will likely be around for much longer): It’s the people.  Continue »

4.0 Insider
 
May 15, 2019 | 4.0 Insider

The Butcher, the Baker, the Candlestick Maker

During my tenure at 4.0, I’ve seen lots of staff come and go…though most have come and stayed (I’ll get to why that is in an upcoming post). Some of our staff are “regulars” who work a few times each week, while others work only one or two Saturdays per month. Still, despite our varying schedules, we get to know one another and learn to appreciate our different styles and our shared love for all things wine and 4.0.  Continue »

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