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Happenings at 4.0 Cellars

4.0 Insider
 
February 19, 2020 | 4.0 Insider

“It felt like serendipity”: Meet the Fritzes (the first in our series about our Wine Club members)

Ever had that feeling that you’re where you’re supposed to be? It’s a pretty great feeling. Jim and Laura Fritz felt it when they walked into 4.0 on July 4, 2013. That’s the day they first visited 4.0…and joined our Wine Club.  Continue »

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February 5, 2020 | 4.0 Insider

Meet Your 4.0 Leadership Team: Beth-o and Triple C

One of the great things about 4.0 is the diversity of people working here. I’m not gonna’ lie: We’re kind of a kooky group. We have young and old…and some in between. We have some who’ve lived in this area all their lives and some who found their way here (perhaps accidentally). We have some wine aficionados who are members of many wine clubs (including 4.0) and others who, quite honestly, would just as soon drink beer (or bourbon). And we have Beth (Beth-o) and Cristol (Triple C), two people who could not be more different from one another but who work together almost daily to steer our team in the right direction.  Continue »

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January 23, 2020 | 4.0 Insider

Coming Soon to a Tasting Room Near You!

At 4.0 Cellars, we value our Wine Club members. As a member, every time you visit 4.0, you get four free tastings or four free glasses of wine…one per person for up to four people (TABC frowns on too many freebies!)…and there’s no limit to how many days you can visit us. You receive discounts on pretty much everything you purchase at 4.0, including wine, cheese, t-shirts and other merchandise, cheese and chocolate wine pairings, and event tickets. And of course, you also get to come to our Wine Club Sunday events (coming up February 2, 9, and 16) where you and your guests receive 30% off your wine purchases.  Continue »

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January 8, 2020 | 4.0 Insider

How Well Do You Know 4.0?

For this post, I’m taking inspiration from our recent staff holiday party where we played our annual trivia game (which I won…again!). It’s time for you to test your knowledge of all things 4.0, so here we go… (answers at the bottom, but no peaking!)  Continue »

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December 27, 2019 | 4.0 Insider

How Our 4.0 Family Celebrates the Holidays

What do you get when you combine oodles of shrimp, Martin in pajama pants, paper plate artwork, and LOTS of wine? Our 4.0 staff annual Christmas party, of course. This year’s shindig was held at Nury’s in Fredericksburg and featured all sorts of games, prizes, and yummy grub.  Continue »

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December 11, 2019 | 4.0 Insider

There’s a New Sheriff in Town: Meet Dave

Many of you probably already know that we have a new General Manager at 4.0. But though “the new guy” has already been here a month, he’s still a bit of a mystery. So, now it’s time to get to know him.  Continue »

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November 27, 2019 | 4.0 Insider

Meet the Staff: Holiday Edition

With Thanksgiving in a couple of days and the rest of the winter holidays just around the corner, I thought it would be fun to share some of our staff’s holiday memories and traditions. So, I surveyed my colleagues and found out some interesting tidbits about their holiday favorites.  Continue »

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November 13, 2019 | 4.0 Insider

The Holidays Are Coming!

Unless you’re living under a rock, you’re starting to see inklings of the will-be-here-sooner-than-you-think holidays. City workers in Fredericksburg have been busy for the past couple of weeks decorating Main Street and Marktplatz, and shops are changing their window displays to include lots of red and green. Neighbors around the corner from us have already decorated their house with colored lights outlining their walls and roof. And whether you’re ready or not, holiday music will be pouring out of speakers everywhere.  Continue »

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October 30, 2019 | 4.0 Insider

Best in Show…4.0 Style

What do a piñata, four pugs, and the Big Bad Wolf have in common? Well, they all attended our annual Howl-o-Ween and Wine celebration and dog costume contest on Sunday, and if you weren’t here for the fun, you missed a wide variety of dogs in some very creative costumes.  Continue »

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October 16, 2019 | 4.0 Insider

T-Shirts, Tutus, and Tiaras: Anything Goes at the Cellars

I spent this past weekend with a friend in New Orleans. At one point, we found ourselves gawking at a table full of expensive tiaras, surrounded by women trying them on. As we walked out of the store, my friend wondered who in the world needs a tiara…besides, of course, a princess. I had to laugh because I’ve actually seen a surprising number of tiaras in my time at 4.0. But I’ve seen much more than that in our tasting rooms, too.  Continue »