Happenings at 4.0 Cellars
Our First TWC Blending Session Is in the Books!
Ten years ago, if you’d told me that I’d be pouring wine in a Texas wine tasting room, I would have laughed. It just wasn’t on my radar back then. And if you’d then told me that I’d actually be making wine, I would have considered you nuts. But that’s exactly what I found myself doing just this morning. Continue »
Jan 13, 2021 at 1:54 PM
PermalinkThe Year in Review
Whew. Well, that was a strange one. This past year reminds me of a horseback ride I took several years ago through a national forest in northern New Mexico. Things started out just fine, even a little boring, but by the end, I was just glad to get off the horse in one piece. Continue »
Be the first to comment on this postWhat’s in a Name?
As a former English teacher, I spent many weeks each year exposing my adolescent students to the joys of Shakespeare. I’m not going to lie: This sometimes took some serious educational acrobatics on my part. While I prefer Hamlet and Julius Caesar, Romeo and Juliet was more accessible to most of my students. They could relate to it on a teenage love level. Plus, I could show them the Leonardo DiCaprio movie version of it. That made everything better. Continue »
Celebrating the Most Wonderful Time of the Year
It’s safe to say that not one of us would choose to live through 2020 a second time. Once was certainly more than enough. Despite the challenges that this year has presented, here at 4.0, we’re choosing to end the year on a high note because we know that we still have much to celebrate, including our tasty wines, our fabulous club members and customers, and our fun teammates. Continue »
Sharing Our Plenty
Six months ago, it would have been impossible to imagine the energy we’re feeling at 4.0 Cellars these days. At that time, we’d been closed down for a few weeks and were trying to find ways to open safely and according to TABC and state guidelines. We were getting creative, testing e-commerce strategies, making use of online platforms to connect with our members and customers, and generally, finding ways to stay busy. Continue »
Now We Really Can Rosé All Day!
My husband and I have spent many hours in the past two months poring over interior design and furniture websites. While I’m certainly no designer and my husband surely would prefer to spend his time doing many other things, lately we’ve both felt compelled to change our home environment. Continue »
Wining and Dining Our Way Into Fall
If you read my posts, then you know that that I prefer some of our 4.0 events over others. Basically, if an event involves dogs and/or food, then I’m all in…because wine is already assumed. Though it lacks dogs, Wine & Dine remains one of my favorites. Continue »
Halloween Isn’t Just for Kids: Costumes, Candy, Traditions, and Wine!
Halloween was a big deal when I was growing up. Our street included several families with children, and each year, my family hosted our neighborhood Halloween party. About six families would gather in our garage to compare costumes, share snacks, and play games involving gross-feeling stuff like cold spaghetti and wet olives. And then, all the parents would send us kids out to hit up our other neighbors for candy (and let the “adult party” begin). There were LOTS of houses to hit up. Our Halloweens lasted late into the night, and always ended with a mega candy swap during which I got rid of anything containing coconut. Continue »
Caution! Fun Times Ahead!
I still use a paper planner. I’ve tried using the calendar tool on my laptop and an app on my phone, but being able to flip through the pages of my planner appeals to me. I’ve kept my planners over the years and enjoy looking back through them to find notes that I jotted in them and contact information for people I met along the way. My planners are my diaries, marking how I’ve spent my time and tracking my work days and social life. Continue »
Y’all Come Back Now, Ya Hear?
It’s been a long six months here at 4.0, and in that time, we’ve cleaned like our lives depend on it, engaged in “wine therapy coloring,” offered online specials, rearranged furniture in our main tasting room, started Facebook Live wine and food pairings, sold lots of to-go bottles both in our tasting room and in the parking lot, cleaned some more, held three slightly-different-than-normal-but-still-fun Club Sundays, reorganized the warehouse, completed a 1000 piece jigsaw puzzle in one day, mulched many garden beds, reached out to some of our long-term club members, cleaned again, moved the furniture again, and waited on pins and needles for word from our governor and TABC. And this entire time, all we’ve really wanted to do is serve wine. Continue »
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