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Happenings at 4.0 Cellars

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April 15, 2020 | 4.0 Insider

Wine and What You’re Watching Now

If you’re like most of my friends and me (and apparently the rest of the world), you’re spending at least part of your “corona time” watching movies and TV shows. During these uncertain times, it can be comforting to lose yourself in fictional stories and other people’s lives (the crazier, the better). And there are some pretty great shows to choose from these days.  Continue »

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April 1, 2020 | 4.0 Insider

Wine in the Time of Pandemic

Strange times, these. Though I normally spend a good part of each week working from home, the idea of not being able to go anywhere has me a bit lost. Most of the time, I don’t what day it is, and honestly, as I write this I’m not even sure whether it’s still March or if we’ve finally moved on from the longest month ever.  Continue »

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March 5, 2020 | 4.0 Insider

Spring is Coming…and So Is a Great Event!

Every year about this time, I start yearning for spring. Despite my husband’s warnings that another freeze could be right around the corner, I take my plants back outside (even though we ALWAYS end up bringing them back inside), and I start shopping for new plants. I push my sweaters to the back of my closet and dust off my flip-flops (never mind that my toes will be cold until June). At the first hint of a warm day, I’m ready to be back outside on the patio, glass of white wine in my hand and dogs by my side.  Continue »

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February 19, 2020 | 4.0 Insider

“It felt like serendipity”: Meet the Fritzes (the first in our series about our Wine Club members)

Ever had that feeling that you’re where you’re supposed to be? It’s a pretty great feeling. Jim and Laura Fritz felt it when they walked into 4.0 on July 4, 2013. That’s the day they first visited 4.0…and joined our Wine Club.  Continue »

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February 5, 2020 | 4.0 Insider

Meet Your 4.0 Leadership Team: Beth-o and Triple C

One of the great things about 4.0 is the diversity of people working here. I’m not gonna’ lie: We’re kind of a kooky group. We have young and old…and some in between. We have some who’ve lived in this area all their lives and some who found their way here (perhaps accidentally). We have some wine aficionados who are members of many wine clubs (including 4.0) and others who, quite honestly, would just as soon drink beer (or bourbon). And we have Beth (Beth-o) and Cristol (Triple C), two people who could not be more different from one another but who work together almost daily to steer our team in the right direction.  Continue »

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January 23, 2020 | 4.0 Insider

Coming Soon to a Tasting Room Near You!

At 4.0 Cellars, we value our Wine Club members. As a member, every time you visit 4.0, you get four free tastings or four free glasses of wine…one per person for up to four people (TABC frowns on too many freebies!)…and there’s no limit to how many days you can visit us. You receive discounts on pretty much everything you purchase at 4.0, including wine, cheese, t-shirts and other merchandise, cheese and chocolate wine pairings, and event tickets. And of course, you also get to come to our Wine Club Sunday events (coming up February 2, 9, and 16) where you and your guests receive 30% off your wine purchases.  Continue »

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January 8, 2020 | 4.0 Insider

How Well Do You Know 4.0?

For this post, I’m taking inspiration from our recent staff holiday party where we played our annual trivia game (which I won…again!). It’s time for you to test your knowledge of all things 4.0, so here we go… (answers at the bottom, but no peaking!)  Continue »

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December 27, 2019 | 4.0 Insider

How Our 4.0 Family Celebrates the Holidays

What do you get when you combine oodles of shrimp, Martin in pajama pants, paper plate artwork, and LOTS of wine? Our 4.0 staff annual Christmas party, of course. This year’s shindig was held at Nury’s in Fredericksburg and featured all sorts of games, prizes, and yummy grub.  Continue »

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December 11, 2019 | 4.0 Insider

There’s a New Sheriff in Town: Meet Dave

Many of you probably already know that we have a new General Manager at 4.0. But though “the new guy” has already been here a month, he’s still a bit of a mystery. So, now it’s time to get to know him.  Continue »

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November 27, 2019 | 4.0 Insider

Meet the Staff: Holiday Edition

With Thanksgiving in a couple of days and the rest of the winter holidays just around the corner, I thought it would be fun to share some of our staff’s holiday memories and traditions. So, I surveyed my colleagues and found out some interesting tidbits about their holiday favorites.  Continue »