Cart 0 items: $0.00

Happenings at 4.0 Cellars

4.0 Insider
May 15, 2019 | 4.0 Insider

The Butcher, the Baker, the Candlestick Maker

During my tenure at 4.0, I’ve seen lots of staff come and go…though most have come and stayed (I’ll get to why that is in an upcoming post). Some of our staff are “regulars” who work a few times each week, while others work only one or two Saturdays per month. Still, despite our varying schedules, we get to know one another and learn to appreciate our different styles and our shared love for all things wine and 4.0.  Continue »

4.0 Insider
May 1, 2019 | 4.0 Insider

Three Sundays a Month, Five Times a Year, Fifteen Days of Fun

I look forward to our Club Sundays. In fact, they’re my favorite days to work. One summer, I missed all of the Club Sundays in June because I was traveling overseas, and I honestly felt like I’d missed all the fun (kind of took me back to my middle school days and that awful adolescent feeling when you just know you’d missed something exciting that everyone else got to experience). Club Sundays at 4.0 are “happening.” They’re where all the cool kids want to be.  Continue »

4.0 Insider
April 17, 2019 | 4.0 Insider

Springtime in Texas: Wildflowers and Wine

I feel sorry for anyone who hasn’t experienced the beauty of spring in the Texas Hill Country. Yes, the pollen is annoying (as are the allergies that come with it), and some days it’s hard to know how to dress (by my count, we just had our “fourth winter” of the year). But on the good days, it’s hard to beat our gentle breezes, warm sunshine, and of course, our flowers.  Continue »

4.0 Insider
April 3, 2019 | 4.0 Insider

4.0 Celebrates Dogs

We love having dogs at 4.0. Our hostesses keep a jar of dog treats at their stand, and we know many of our club members’ dogs by name. On a typical spring Saturday, it’s not unusual to find staff members starting the day with a friendly bet: How many dogs will we see today? 12? 15? 20? Usually, the biggest number wins.  Continue »

4.0 Insider
March 20, 2019 | 4.0 Insider

New Digs (or We’ve Come a Long Way, Baby!)

I started working at 4.0 Cellars in August 2014. Earlier this week, as I enjoyed a glass of McPherson Marsanne at one of our new tables outside our new event space, I found myself reflecting on how much has changed at 4.0 in the time that I’ve been here.  Continue »

4.0 Insider
March 6, 2019 | 4.0 Insider

4.0 Events 101

Anyone who’s been in Fredericksburg for, say, a week knows that this town is “eventful.” There’s always something going on. Take October, for example. The first weekend is Oktoberfest, and then the other weekends offer up Mesquite Fest, Best Fest, and Food and Wine Fest. And if there happens to be a fifth weekend in October, I’m sure that some fest is offered then, too.  Continue »