Happenings at 4.0 Cellars

Best in Show…4.0 Style
What do a piñata, four pugs, and the Big Bad Wolf have in common? Well, they all attended our annual Howl-o-Ween and Wine celebration and dog costume contest on Sunday, and if you weren’t here for the fun, you missed a wide variety of dogs in some very creative costumes. Continue »

Montepulciano - 4.0 Cellars Italian Style 2019
A new release Montepulciano from Lost Oak Winery is now being featured in the 4.0 Cellars Tasting Room. Montepulciano is the second most planted red grape varietal in Italy. It is growing in popularity in Texas, too. Montepulciano is believed to have originated in the Tuscany region of Italy, but today is mostly found in the regions of Marche and Abruzzo located to the east of Tuscany, across the Appenine Mountain range. Because of its tolerance to heat and dry conditions, Montepulciano is generating interest from Texas winegrowers ranging from the Hill Country to the High Plains. Continue »

T-Shirts, Tutus, and Tiaras: Anything Goes at the Cellars
I spent this past weekend with a friend in New Orleans. At one point, we found ourselves gawking at a table full of expensive tiaras, surrounded by women trying them on. As we walked out of the store, my friend wondered who in the world needs a tiara…besides, of course, a princess. I had to laugh because I’ve actually seen a surprising number of tiaras in my time at 4.0. But I’ve seen much more than that in our tasting rooms, too. Continue »

Come Celebrate Texas Wine Month at the Cellars
October has always been my favorite month. When I was young, I loved it for my birthday and Halloween. As I got older and moved away from Texas for a while, I loved it for the arrival of fall leaves, watching UT football from afar, and celebrating many friends’ birthdays and my wedding anniversary. Now that I’m back home in Texas and living in Fredericksburg, I can add Oktoberfest to the long list of things worth celebrating in October. Continue »
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