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Happenings at 4.0 Cellars

Carl Hudson
July 18, 2018 | Carl Hudson

Dolcetto – Light Red for Texas

Dolcetto is becoming a regular participant in the Texas Wine Industry, featured in red blends, as an easy drinking varietal wine, and as all or part of a rose’ bottling. This grape is widely grown in the Piedmont region of northwest Italy. The name literally translates as “little sweet one,” but that does not mean that the grape reaches high sugar levels at ripeness, or that it is generally used to make sweet wines. Dolcetto is relatively tolerant to drought conditions and produces fruity wines with moderate tannins and acidity. Dolcetto wines are typically meant to be drunk young, especially if made as a varietal or rose’.  Continue »

Carl Hudson
July 7, 2018 | Carl Hudson

Customer Service in the Tasting Room

One of the best sessions at the Texas Hill Country Wineries (THCW) Symposium, held 11,12-Jan-2018 at Horseshoe Bay Resort, was a guided panel discussion on Customer Service in the Winery Tasting Room. I have been in this business long enough to understand how important customer service is to an enjoyable wine country experience. And, it is one of the three key parts of a great winery/tasting room experience that includes a first-class location with an inviting and comfortable tasting room, top-quality wines, and great customer service.  Continue »