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Happenings at 4.0 Cellars

4.0 Insider
 
July 10, 2019 | 4.0 Insider

Our People Get Out and About in the Community, Too

In my last post, I wrote about the ways that 4.0 Cellars supports the community and my surprise at how far that support extends beyond the Hill Country. As I wrote that post, I wondered about my colleagues’ work in their own communities. So, I asked them. Turns out that our 4.0 staff is involved in our communities in some pretty amazing ways.  Continue »

4.0 Insider
 
June 26, 2019 | 4.0 Insider

4.0 in Our Community…and Beyond!

The first time I set foot on the 4.0 property was back in July 2014. A friend invited my husband and me to attend a party at the Cellars. It turned out that the party was actually a fundraiser. After a lengthy battle with cancer, the wife of local musician (and 4.0 regular) Lonnie Lett had passed away, and 4.0 was hosting a benefit to raise money to help Lonnie cover her medical expenses. It was a warm day, and I recall enjoying a selection of white wines. The place was packed. A couple of weeks later I called 4.0 GM Jesse Barter and asked if I could interview for a position in the tasting room. The rest is history (for me, anyway).  Continue »

4.0 Insider
 
June 12, 2019 | 4.0 Insider

We’re Happiest When We’re Fed

Working weekends at 4.0 can mean some long days. Many of us arrive at 9:30, and we’re often there until 7:00 or even later. And while we’re there, we’re on the move, serving customers, stocking wines and other merchandise, and generally running from one place to another. All of this activity means that we can get quite hungry while we're here.  Continue »

4.0 Insider
 
May 30, 2019 | 4.0 Insider

4 Out of 5 Servers Agree… (or the Second Installment of Our “Meet Your Servers” Series)

When I first joined the 4.0 team 4 years and 10 months ago, we were a pretty small group. Since then, we’ve added many new team members and have said goodbye to a few others. Recently, I gave my teammates a survey to find out a little more about them, and as of survey time, we range in length of time at 4.0 from 2 months to 5 years and 7 months. Given the rate at which folks in the service industry tend to move around, it’s pretty astonishing how long many of us have been here. And the results of my informal survey clarify the primary reason that so many of are still around (and will likely be around for much longer): It’s the people.  Continue »

4.0 Insider
 
May 15, 2019 | 4.0 Insider

The Butcher, the Baker, the Candlestick Maker

During my tenure at 4.0, I’ve seen lots of staff come and go…though most have come and stayed (I’ll get to why that is in an upcoming post). Some of our staff are “regulars” who work a few times each week, while others work only one or two Saturdays per month. Still, despite our varying schedules, we get to know one another and learn to appreciate our different styles and our shared love for all things wine and 4.0.  Continue »

4.0 Insider
 
May 1, 2019 | 4.0 Insider

Three Sundays a Month, Five Times a Year, Fifteen Days of Fun

I look forward to our Club Sundays. In fact, they’re my favorite days to work. One summer, I missed all of the Club Sundays in June because I was traveling overseas, and I honestly felt like I’d missed all the fun (kind of took me back to my middle school days and that awful adolescent feeling when you just know you’d missed something exciting that everyone else got to experience). Club Sundays at 4.0 are “happening.” They’re where all the cool kids want to be.  Continue »

4.0 Insider
 
April 17, 2019 | 4.0 Insider

Springtime in Texas: Wildflowers and Wine

I feel sorry for anyone who hasn’t experienced the beauty of spring in the Texas Hill Country. Yes, the pollen is annoying (as are the allergies that come with it), and some days it’s hard to know how to dress (by my count, we just had our “fourth winter” of the year). But on the good days, it’s hard to beat our gentle breezes, warm sunshine, and of course, our flowers.  Continue »

4.0 Insider
 
April 3, 2019 | 4.0 Insider

4.0 Celebrates Dogs

We love having dogs at 4.0. Our hostesses keep a jar of dog treats at their stand, and we know many of our club members’ dogs by name. On a typical spring Saturday, it’s not unusual to find staff members starting the day with a friendly bet: How many dogs will we see today? 12? 15? 20? Usually, the biggest number wins.  Continue »

4.0 Insider
 
March 20, 2019 | 4.0 Insider

New Digs (or We’ve Come a Long Way, Baby!)

I started working at 4.0 Cellars in August 2014. Earlier this week, as I enjoyed a glass of McPherson Marsanne at one of our new tables outside our new event space, I found myself reflecting on how much has changed at 4.0 in the time that I’ve been here.  Continue »

4.0 Insider
 
March 6, 2019 | 4.0 Insider

4.0 Events 101

Anyone who’s been in Fredericksburg for, say, a week knows that this town is “eventful.” There’s always something going on. Take October, for example. The first weekend is Oktoberfest, and then the other weekends offer up Mesquite Fest, Best Fest, and Food and Wine Fest. And if there happens to be a fifth weekend in October, I’m sure that some fest is offered then, too.  Continue »

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