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Happenings at 4.0 Cellars

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November 13, 2019 | 4.0 Insider

The Holidays Are Coming!

Unless you’re living under a rock, you’re starting to see inklings of the will-be-here-sooner-than-you-think holidays. City workers in Fredericksburg have been busy for the past couple of weeks decorating Main Street and Marktplatz, and shops are changing their window displays to include lots of red and green. Neighbors around the corner from us have already decorated their house with colored lights outlining their walls and roof. And whether you’re ready or not, holiday music will be pouring out of speakers everywhere.  Continue »

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October 30, 2019 | 4.0 Insider

Best in Show…4.0 Style

What do a piñata, four pugs, and the Big Bad Wolf have in common? Well, they all attended our annual Howl-o-Ween and Wine celebration and dog costume contest on Sunday, and if you weren’t here for the fun, you missed a wide variety of dogs in some very creative costumes.  Continue »

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October 16, 2019 | 4.0 Insider

T-Shirts, Tutus, and Tiaras: Anything Goes at the Cellars

I spent this past weekend with a friend in New Orleans. At one point, we found ourselves gawking at a table full of expensive tiaras, surrounded by women trying them on. As we walked out of the store, my friend wondered who in the world needs a tiara…besides, of course, a princess. I had to laugh because I’ve actually seen a surprising number of tiaras in my time at 4.0. But I’ve seen much more than that in our tasting rooms, too.  Continue »

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October 1, 2019 | 4.0 Insider

Come Celebrate Texas Wine Month at the Cellars

October has always been my favorite month. When I was young, I loved it for my birthday and Halloween. As I got older and moved away from Texas for a while, I loved it for the arrival of fall leaves, watching UT football from afar, and celebrating many friends’ birthdays and my wedding anniversary. Now that I’m back home in Texas and living in Fredericksburg, I can add Oktoberfest to the long list of things worth celebrating in October.  Continue »

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September 18, 2019 | 4.0 Insider

The Texas Cheese and Wine Experience (or Fun in the Board Room!)

I genuinely enjoy many things about my job at 4.0: getting to know new customers, chatting with club members, working alongside my colleagues (many of whom I call “friend”), serving at special events, and learning about and tasting a wide assortment of Texas wines. But one of my favorite “tasks” at 4.0 is leading cheese and wine pairings. While Carl leads most of these pairings on Saturdays, I (and the other Leads) get to step into that role on weekdays and when Carl is away. And let me tell you, there’s rarely a dull moment during a pairing.  Continue »

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September 4, 2019 | 4.0 Insider

When Leaders and Wine Collide

For those of you involved in some way with the Fredericksburg Chamber of Commerce, the Leadership Gillespie County (LGC) program will be familiar. This annual, community-based program gives citizens of Fredericksburg and Gillespie County a chance to network and learn about, among other things, local industries, schools, government, and non-profits. Since its inception, LGC has graduated over 500 people. At its root, it’s a breeding ground for our future leaders.  Continue »

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August 21, 2019 | 4.0 Insider

Let the Wining and Dining Begin! (on September 21st)

I love all of our events at 4.0: Wine Club Sundays, Brunch and Learn, Wine and Dine Showcase, Howl-o-Ween and Wine, Wags and Wine…we’ve got lots. But there’s one event in particular that I insist on working each year: our annual Wine Club Winemaker Dinner.  Continue »

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August 7, 2019 | 4.0 Insider

Summer's End at the Cellar

While August is a busy time for many, you might be surprised to learn that it’s a relatively calm time in our tasting room. But really, it’s the calm before the storm…also known as fall here in the Texas wine country, our busiest time of year.  Continue »

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July 24, 2019 | 4.0 Insider

Never a Glass Unpolished

While most of our customers picture us standing behind a bar, there’s a place in the tasting room where we each spend a good amount of our 4.0 time: the polishing place. This is where we make sure that the glasses we hand to our customers are streak and spot free. And we have a whole system in place to ensure clean glasses.  Continue »

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July 10, 2019 | 4.0 Insider

Our People Get Out and About in the Community, Too

In my last post, I wrote about the ways that 4.0 Cellars supports the community and my surprise at how far that support extends beyond the Hill Country. As I wrote that post, I wondered about my colleagues’ work in their own communities. So, I asked them. Turns out that our 4.0 staff is involved in our communities in some pretty amazing ways.  Continue »

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