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Happenings at 4.0 Cellars

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November 18, 2020 | 4.0 Insider

Sharing Our Plenty

Six months ago, it would have been impossible to imagine the energy we’re feeling at 4.0 Cellars these days. At that time, we’d been closed down for a few weeks and were trying to find ways to open safely and according to TABC and state guidelines. We were getting creative, testing e-commerce strategies, making use of online platforms to connect with our members and customers, and generally, finding ways to stay busy.  Continue »

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November 4, 2020 | 4.0 Insider

Now We Really Can Rosé All Day!

My husband and I have spent many hours in the past two months poring over interior design and furniture websites. While I’m certainly no designer and my husband surely would prefer to spend his time doing many other things, lately we’ve both felt compelled to change our home environment.  Continue »

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October 21, 2020 | 4.0 Insider

Wining and Dining Our Way Into Fall

If you read my posts, then you know that that I prefer some of our 4.0 events over others. Basically, if an event involves dogs and/or food, then I’m all in…because wine is already assumed. Though it lacks dogs, Wine & Dine remains one of my favorites.  Continue »

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October 7, 2020 | 4.0 Insider

Halloween Isn’t Just for Kids: Costumes, Candy, Traditions, and Wine!

Halloween was a big deal when I was growing up. Our street included several families with children, and each year, my family hosted our neighborhood Halloween party. About six families would gather in our garage to compare costumes, share snacks, and play games involving gross-feeling stuff like cold spaghetti and wet olives. And then, all the parents would send us kids out to hit up our other neighbors for candy (and let the “adult party” begin). There were LOTS of houses to hit up. Our Halloweens lasted late into the night, and always ended with a mega candy swap during which I got rid of anything containing coconut.  Continue »

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September 23, 2020 | 4.0 Insider

Caution! Fun Times Ahead!

I still use a paper planner. I’ve tried using the calendar tool on my laptop and an app on my phone, but being able to flip through the pages of my planner appeals to me. I’ve kept my planners over the years and enjoy looking back through them to find notes that I jotted in them and contact information for people I met along the way. My planners are my diaries, marking how I’ve spent my time and tracking my work days and social life.  Continue »

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September 9, 2020 | 4.0 Insider

Y’all Come Back Now, Ya Hear?

It’s been a long six months here at 4.0, and in that time, we’ve cleaned like our lives depend on it, engaged in “wine therapy coloring,” offered online specials, rearranged furniture in our main tasting room, started Facebook Live wine and food pairings, sold lots of to-go bottles both in our tasting room and in the parking lot, cleaned some more, held three slightly-different-than-normal-but-still-fun Club Sundays, reorganized the warehouse, completed a 1000 piece jigsaw puzzle in one day, mulched many garden beds, reached out to some of our long-term club members, cleaned again, moved the furniture again, and waited on pins and needles for word from our governor and TABC. And this entire time, all we’ve really wanted to do is serve wine.  Continue »

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August 26, 2020 | 4.0 Insider

Grab a Glass of Wine…It’s Movie Time!

There’s nothing like a good movie night, and a glass (OK, bottle…who am I kidding?) of wine makes it that much better. Read on to see the “Scoop’s” recommendations for some classic movie and wine pairings.  Continue »

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August 12, 2020 | 4.0 Insider

Making the Most of It

To say that our current situation “stinks” is kind of an understatement. Like all tasting rooms in the Texas wine country, here at 4.0, we’ve spent the past month or so trying to decipher messages from the governor, TABC, and TWGGA (Texas Wine and Grape Growers Association) about what we can and can’t do in terms of serving and selling wine.  Continue »

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July 29, 2020 | 4.0 Insider

Cooking Through Covid

This week, our “Cellar Scooper” shares something she’s learned about herself during this pandemic.  Continue »

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July 15, 2020 | 4.0 Insider

When You Can’t Come to 4.0, We Bring 4.0 to YOU!

“Nobody expects the Spanish Inquisition!” If you’re a Monty Python fan (or were at some point), you know this phrase. As teenagers, my friends and I uttered it often to explain away anything disappointing or frustrating. It’s literally been on the tip of my tongue for the past four months but never more so than in the past couple of weeks since the governor announced a re-closing of bars and tasting rooms.  Continue »

Time Posted: Jul 15, 2020 at 11:53 AM