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Happenings at 4.0 Cellars

4.0 Insider
 
April 17, 2019 | 4.0 Insider

Springtime in Texas: Wildflowers and Wine

I feel sorry for anyone who hasn’t experienced the beauty of spring in the Texas Hill Country. Yes, the pollen is annoying (as are the allergies that come with it), and some days it’s hard to know how to dress (by my count, we just had our “fourth winter” of the year). But on the good days, it’s hard to beat our gentle breezes, warm sunshine, and of course, our flowers.  Continue »

4.0 Insider
 
April 3, 2019 | 4.0 Insider

4.0 Celebrates Dogs

We love having dogs at 4.0. Our hostesses keep a jar of dog treats at their stand, and we know many of our club members’ dogs by name. On a typical spring Saturday, it’s not unusual to find staff members starting the day with a friendly bet: How many dogs will we see today? 12? 15? 20? Usually, the biggest number wins.  Continue »

4.0 Insider
 
March 20, 2019 | 4.0 Insider

New Digs (or We’ve Come a Long Way, Baby!)

I started working at 4.0 Cellars in August 2014. Earlier this week, as I enjoyed a glass of McPherson Marsanne at one of our new tables outside our new event space, I found myself reflecting on how much has changed at 4.0 in the time that I’ve been here.  Continue »

4.0 Insider
 
March 6, 2019 | 4.0 Insider

4.0 Events 101

Anyone who’s been in Fredericksburg for, say, a week knows that this town is “eventful.” There’s always something going on. Take October, for example. The first weekend is Oktoberfest, and then the other weekends offer up Mesquite Fest, Best Fest, and Food and Wine Fest. And if there happens to be a fifth weekend in October, I’m sure that some fest is offered then, too.  Continue »

4.0 Insider
 
February 20, 2019 | 4.0 Insider

Warehouse Elves

For many, February is a special month. First, it’s short, so we can almost begin to see spring off in the distance if we squint our eyes. Second, we all get to engage in the annual groundhog conversation: “What does it mean again when he sees his shadow? More winter or less winter?” Third, it’s when some of us shed our resolutions and get back into our regular (and more confortable) grooves. Fourth, for those in love, Valentine’s brings a concrete, Hallmark-endorsed reason to celebrate it. And you may not know it, but there are folks who celebrate “Jello Week” during February.  Continue »

4.0 Insider
 
February 6, 2019 | 4.0 Insider

Welcome to the 4.0 Cellar Scoop!

Welcome to the 4.0 Cellar Scoop! While Carl Hudson’s articles share useful and interesting details about the wines and varietals that we feature at 4.0 and about winemaking in general, I’m going to be sharing an insider’s look “behind the scenes” at 4.0. Who are we? What makes 4.0 special? And what are we up to these days? You’ll find it all here….  Continue »

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