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Happenings at 4.0 Cellars

4.0 Insider
April 1, 2020 | 4.0 Insider

Wine in the Time of Pandemic

Strange times, these. Though I normally spend a good part of each week working from home, the idea of not being able to go anywhere has me a bit lost. Most of the time, I don’t what day it is, and honestly, as I write this I’m not even sure whether it’s still March or if we’ve finally moved on from the longest month ever.  Continue »

Carl Hudson
March 25, 2020 | Carl Hudson

Wine Club Selections for April 2020

All of us at 4.0 Cellars hope you are safe, in good health, and somehow coping with the craziness brought on by the Coronavirus. Yes, the tasting room is closed, but wine sales continue via curbside delivery. Check the website for details ( And, although the Wine Club Pickup Events have been cancelled, you can still pickup your April wine club selections via curb service. We sincerely appreciate our wine club members, and wish to do everything we can to keep you safe, and amply supplied with wine from our owner-partners: Brennan Vineyards, Lost Oak Winery, and McPherson Cellars. Stay tuned as future notices will let you know when things begin to return to “normal” and we can once again open the beautiful facilities at 4.0 Cellars to wine club members and the general public.  Continue »

Caroline Eidson
March 18, 2020 | Caroline Eidson

“4.0 Is Our Constant”: Meet the Dionnes (the second in our series about our Wine Club members)

I can’t recall the first time I served Dave and Laurie Dionne, but I know it was a while ago. They’ve been 4.0 members since February 2014, and I joined the 4.0 team later that year in August…so we must go back a ways.  Continue »

4.0 Insider
March 5, 2020 | 4.0 Insider

Spring is Coming…and So Is a Great Event!

Every year about this time, I start yearning for spring. Despite my husband’s warnings that another freeze could be right around the corner, I take my plants back outside (even though we ALWAYS end up bringing them back inside), and I start shopping for new plants. I push my sweaters to the back of my closet and dust off my flip-flops (never mind that my toes will be cold until June). At the first hint of a warm day, I’m ready to be back outside on the patio, glass of white wine in my hand and dogs by my side.  Continue »

Carl Hudson
February 27, 2020 | Carl Hudson

Popular Wine Myths Debunked – Part 1

In the 4.0 Cellars tasting room, one often hears comments about wine from customers that tend to fall into the categories of myths, misconceptions, and sometimes just plain quackery. Because wine can be a technically challenging topic, and sometimes downright confusing, a recent article in WineMaker magazine prompted me to address some of these myths. This is Part 1. Part 2 will follow.  Continue »

4.0 Insider
February 19, 2020 | 4.0 Insider

“It felt like serendipity”: Meet the Fritzes (the first in our series about our Wine Club members)

Ever had that feeling that you’re where you’re supposed to be? It’s a pretty great feeling. Jim and Laura Fritz felt it when they walked into 4.0 on July 4, 2013. That’s the day they first visited 4.0…and joined our Wine Club.  Continue »

Carl Hudson
February 11, 2020 | Carl Hudson

Vine Pruning, February, 2020

Now that the new year has arrived, it is time to plan the vineyard pruning effort as spring approaches. Along US 290, one can see that pruning has started in many vineyards. And, there are posts and videos on FaceBook and Utube addressing the subject of vine pruning. But, I wanted to approach this subject in my own way for this Carl’s Corner post. Starting my 17th season of vine pruning, I’ve decided to share my approach in this updated Carl’s Corner post. During your next visit to 4.0 Cellars, you are invited to wander out to the 4.0 Cellars “Pet Vineyard” to take a look at the Black Spanish vines either before or after pruning starts.  Continue »

4.0 Insider
February 5, 2020 | 4.0 Insider

Meet Your 4.0 Leadership Team: Beth-o and Triple C

One of the great things about 4.0 is the diversity of people working here. I’m not gonna’ lie: We’re kind of a kooky group. We have young and old…and some in between. We have some who’ve lived in this area all their lives and some who found their way here (perhaps accidentally). We have some wine aficionados who are members of many wine clubs (including 4.0) and others who, quite honestly, would just as soon drink beer (or bourbon). And we have Beth (Beth-o) and Cristol (Triple C), two people who could not be more different from one another but who work together almost daily to steer our team in the right direction.  Continue »

Carl Hudson
January 29, 2020 | Carl Hudson

Wine Club Selections for Feb-2020

Happy New Year! Can you believe we are 20 years into the 21st Century? As is typical for this time of the year, Texas weather is weird. One day it is spring, the next is winter, always bringing some confusion as to how to dress for any given activity. Well, there are several activities on the horizon at 4.0 Cellars as February Wine Club Release parties are scheduled for Sundays 2-Feb, 9-Feb, and 16-Feb. If you, as a Wine Club Member, would like to join the party and share time with lots of other club members, check the website ( and make your reservations. We would love to share your company, and remember, not only can you register and bring guests, you can enjoy the 30% discount on wine purchases on-site on Club Sundays or online during the week-days in between. Here are the February 2020 Wine Club Release Selections.  Continue »

4.0 Insider
January 23, 2020 | 4.0 Insider

Coming Soon to a Tasting Room Near You!

At 4.0 Cellars, we value our Wine Club members. As a member, every time you visit 4.0, you get four free tastings or four free glasses of wine…one per person for up to four people (TABC frowns on too many freebies!)…and there’s no limit to how many days you can visit us. You receive discounts on pretty much everything you purchase at 4.0, including wine, cheese, t-shirts and other merchandise, cheese and chocolate wine pairings, and event tickets. And of course, you also get to come to our Wine Club Sunday events (coming up February 2, 9, and 16) where you and your guests receive 30% off your wine purchases.  Continue »